EEG dataset on consumer responses to extreme versus traditional marketing videos

This dataset contains EEG recordings from ten participants viewing marketing video stimuli to investigate consumer neural responses to extreme versus traditional advertising content. Participants were exposed to six videos from three companies (Red Bull, GoPro, Columbia Sportswear) representing both conventional product-focused advertisements and documentary-style authentic content. Data were acquired using a 14-channel EMOTIV EPOC X headset, providing insights into the neurophysiological mechanisms underlying consumer perception of different marketing approaches.

EEG

Issues GitHub OpenNeuro ds007406

Download this dataset

Pick a method. Large datasets skip the zip and use the streaming methods below — all resumable. Full download guide →

Download archive (.zip) — 0.0 GB
A single zip of the published version. Best for small/medium datasets.

Download zip
NEMAR CLI recommended
Pulls the pinned version + annexed data and resumes cleanly. Install nemar-cli →
```
nemar dataset download on007406
```

DataLad

Clone the dataset repo and fetch file content on demand. Docs →

datalad clone https://github.com/nemarDatasets/on007406 on007406
cd on007406 && datalad get .

git-annex

Plain git + git-annex against the dataset repo. Docs →

git clone https://github.com/nemarDatasets/on007406 on007406
cd on007406 && git annex get .

Direct files (wget / curl / rclone)
Every file with a stable, range-resumable URL from the manifest. Needs curl, jq, wget (or rclone/aria2c). Docs →
```
curl -s https://data.nemar.org/on007406/v1.0.0/manifest.json | jq -r '.[].bytes_url' > urls.txt
wget -xc -i urls.txt
```

Compute on this dataset

Two routes today, with a third (in-browser one-click submission) landing soon.

NeuroScience Gateway (NSG) portal.
NSG runs EEGLAB / Brainstorm / MNE pipelines on supercomputing time donated by SDSC. Create an account, point a job at this dataset's S3 prefix (s3://nemar/on007406), and submit.
nsgportal.org →
Local processing with nemar-cli.
Pull the dataset to your machine and run any toolbox locally. Honors the published version pinning.
```
npm install -g nemar-cli
nemar dataset clone on007406
cd on007406 && nemar dataset get
```
Just the files.
rclone, aria2c, or any HTTPS client works against data.nemar.org/on007406/ — the manifest carries presigned S3 URLs.

Direct compute access is coming soon. One-click NSG submission from this page is scoped for a follow-up phase. Tracked on nemarOrg/website#6.

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Files

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