EEG dataset on consumer responses to extreme versus traditional marketing videos
This dataset comprises EEG recordings from ten participants exposed to six marketing video stimuli from three companies (Red Bull, GoPro, Columbia Sportswear), categorized as traditional product-focused advertisements versus "extreme" authentic documentary-style videos. Data were collected using a 14-channel EMOTIV EPOC X headset.
- Participants
- 10
- Size
- 25.8 MB
- Updated
- Jun 6, 2026