on007406
EEG dataset on consumer responses to extreme versus traditional marketing videos
EEG
This dataset contains EEG recordings from ten participants viewing marketing video stimuli to investigate consumer neural responses to extreme versus traditional advertising content. Participants were exposed to six videos from three companies (Red Bull, GoPro, Columbia Sportswear) representing both conventional product-focused advertisements and documentary-style authentic content. Data were acquired using a 14-channel EMOTIV EPOC X headset, providing insights into the neurophysiological mechanisms underlying consumer perception of different marketing approaches.
- Participants
- 10
- Channels
- 14 (10-10)
- Size
- 25.7 MB
- Version
- v1.0.0
- Updated
- Jul 10, 2026